5 New Amazon Seller Strategies To Explode Your Business in 2023 – Podcast With Shawn Hart

 

 

Within a very short time frame, Shawn and Seth share how they grew their business from zero sales to 27 million dollars. The journey was definitely not an easy one. Not all entrepreneurs can wait for profits over the long term. You need to do everything fast if you have a family that you support. So in the book “Private Label Millionaire Secrets,” Sean compiled all the lessons he had learned from building that business in 2008 and exiting. He took the same concepts he learned in that business and applied them to his online Amazon Business.

The Mafia Offer

The mafia offer is all about the mindset of how we can limit our risk as an entrepreneur. It is an offer that’s almost impossible for a consumer to say no to. It is an offer that the customers would feel stupid not to accept. A few steps are involved in creating a mafia offer for your product. The number one step is product selection. We need to look for a product without an offer.

That offer has to be for a physical product. Therefore, you can’t consider applying this technique to a new product. Instead of creating a market or demand for a product that doesn’t exist yet, you need to tap into the products with existing demand. The company focuses on giving people what they already want to buy in this offer.

Amazon Tripwire Strategy

This is also one of the wildly successful strategies for your Amazon Business. Instead of launching your main product directly into the competitive market, you sell a related product at a much lower cost to gather the customer’s attention. For instance, the book mentions the story of how they sold bamboo pillows. Instead of going into that highly competitive market and launching a bamboo pillow, an expensive product, they found the sleep mask, a cheap Chinese air freight product they could sell at a breakthrough price.

By offering a lower price, they completely dominated that entire market in a very short time. They were able to produce 250,000 orders of sleep masks. Interestingly, 20% of customers who bought the masks opted to receive more information from them. That is around 50,000 people. The bamboo pillow was then launched, and they collected about $1.8 million in profits over two years. They later sold that business for three million three hundred sixty thousand dollars. That’s how they guarantee success every time. To their surprise, Amazon rewarded them with a higher keyword ranking, which positioned their brand in the marketplace to start making more sales.

Feed the Stallions!

Seth and Shawn agreed to the fact that not all products were successful. Therefore, a lesson for you is that you should test the market with very small quantities. The next step is what they refer to as “feeding the stallions.” It means that you should invest in the businesses that are running great and “starve out” the ones who are not doing well. When they finished launching 350 products, they could build only 53 successful brands. The real magic is being able to leverage that customer list to build out a brand while there are a lot of sellers out there.

Work on the Customer Journey

Another awesome strategy that Seth and Shawn focussed on is working on the customer journey. They ended up making more than 1000 private label products. The main idea is to offer people more products under the same category. By following this strategy, making your brand line is much easier because all you have to do is think about what else your customers need who are interested in sleeping better.

According to the book, if the market doesn’t already exist, you have no business launching a product. As a business, you need to identify the starving crowd. The starving crowd refers to the people who already want the product. This makes your product selection so much easier.

Amazon Listing Value Stack

In an Amazon environment that’s highly competitive and has so many choices, you can create an offer that’s so ridiculous and high value that any Amazon buyer out there would be insane to move on and buy the next product down the line. You do that by creating value. For instance, if you want to sell a pizza stone, you launch a pizza cutter at a very low price. Once it gathers enough attention, you add more value to it. For instance,  you also get a free pizza as a bonus for buying your pizza cutter. Another example is iPods with preloaded songs.

Another strategy is to duplicate the product using creative cloning. You can list your products as more specific problems. For instance, you can sell Paracetamol as “Paracetamol for Migraine.” It’s worth more because it converts higher, and you’re more likely to click on that particular item as it speaks to your specific ailment. So with this creative cloning approach, you can reposition some of our existing inventory and use some of the same stock you already have.

What does Post Purchase Pro do?

When it comes to building your customers list, engaging with them, creating better ranking and better reviews, Post Purchase Pro can help you! It is a complete customer relationship solution.

While the program is currently closed for new members, you can find more about Post Purchase PRO here: www.postpurchasepro.com/call

Now that you know these awesome selling strategies, you’re all set to sell like a PRO!

Happy Amazoning!

What other podcast episodes are available for listening, such as the AM/PM Podcast, Weekly Buzz, and different versions of the Serious Sellers Podcast in Spanish and German?

The following podcasts are available for listening, including the AM/PM Podcast, Weekly Buzz, and various editions of the Serious Sellers Podcast in Spanish and German:

1. **AM/PM Podcast**: Hosted by Kevin, this podcast features discussions with top experts focusing on entrepreneurship and e-commerce. It airs new episodes every Thursday.

2. **Weekly Buzz**: This podcast provides the latest news in e-commerce, expert interviews, and a weekly training tip to keep listeners informed and engaged.

3. **Serious Sellers Podcast**: Listeners can get insider strategies from leading e-commerce sellers and thought leaders on a weekly basis.

4. **Serious Sellers – Spanish Version**: The Serious Sellers Podcast is also available in Spanish, offering the same insightful strategies in a different language.

5. **Serious Sellers – German Version**: For German-speaking audiences, the Serious Sellers Podcast is available in German, delivering weekly insider strategies tailored for this audience.These podcasts cover a wide range of topics in entrepreneurship, e-commerce, and provide valuable insights from industry experts in different languages to cater to a diverse audience.

Where can I follow the podcast on social media platforms like Facebook, Instagram, and podcast streaming services like iTunes and Spotify?

You can follow the podcast on various social media platforms such as Facebook, Instagram, iTunes, Spotify, and other podcast streaming services. Be sure to like our Facebook page, subscribe to the podcast on iTunes, Spotify, or your preferred platform for listening, and stay updated with snippets from all episodes by following us on Instagram at @SeriousSellersPodcast.

How did Shawn get his 15-year-old son interested in entrepreneurship, and what advice does he offer to parents who want to involve their children in business ventures?

Shawn sparked his 15-year-old son’s interest in entrepreneurship by actively involving him in real-world business experiences. He took his son on international trips, exposed him to successful entrepreneurs, and encouraged him to take part in business activities from a young age. By immersing his son in the entrepreneurial world and giving him hands-on experience, Shawn instilled in him a passion for creating value and building businesses.His advice to parents who want to involve their children in business ventures is to actively engage them in the entrepreneurial process. Shawn emphasizes the importance of exposing children to diverse business situations, challenges, and opportunities. He encourages parents to take their children to networking events, involve them in decision-making processes, and provide them with practical experiences that allow them to develop skills and a passion for entrepreneurship.Shawn’s key advice is to immerse children in the entrepreneurial environment, expose them to successful role models, and provide them with opportunities to learn and grow in the business world. By actively involving children in business activities and fostering their passion for entrepreneurship, parents can help them develop valuable skills and a lifelong interest in creating value and pursuing their entrepreneurial aspirations.

Why are trademarks important for protecting Amazon brands, and how can SellerTrademarks.com help in obtaining them?

Trademarks play a crucial role in safeguarding Amazon brands against unauthorized sellers and counterfeit products. By registering a trademark, sellers can establish ownership of their brand name, logo, and other unique identifiers, making it easier to take legal action against infringement. This protection is essential for maintaining brand integrity, consumer trust, and sales revenue on the Amazon platform.

SellerTrademarks.com offers a user-friendly and efficient process for obtaining trademarks. By partnering with experienced trademark attorneys, SellerTrademarks.com assists sellers in navigating the complex process of trademark registration, ensuring their applications meet all requirements and are successfully approved. This service helps Amazon sellers secure their brand’s intellectual property rights effectively and protect their businesses from infringement and unauthorized use.

How can the Helium 10 Software Suite benefit Amazon sellers by providing tools for gaining a competitive advantage and improving sales performance?

The Helium 10 Software Suite offers Amazon sellers powerful tools designed by top sellers on the platform to give them a competitive edge over their competitors. By using these tools, sellers can increase their sales, save time, reduce PPC costs, and uncover valuable keywords that their competitors may not be utilizing. It provides sellers with the same tools and strategies that successful Amazon sellers use daily, enabling them to enhance their performance and stay ahead in the competitive marketplace.

What are some recommended resources for starting and growing a successful Amazon or Walmart business, such as Freedom Ticket and Helium 10?

To kickstart and advance your Amazon or Walmart business successfully, consider leveraging a range of valuable resources. For instance, Freedom Ticket, an educational program led by renowned Amazon expert Kevin King, offers comprehensive strategies and methods for establishing and strengthening your business foundations. Another beneficial tool is Helium 10, which consists of over 30 software utilities designed to enhance your sales journey, right from product research to customer engagement and refund management on Amazon and Walmart platforms. By utilizing these resources, you can gain valuable insights, improve data accuracy, and streamline your operations effectively. Additionally, the Helium 10 Chrome Extension empowers you to assess the potential profitability of your product ideas using various data metrics and profit estimations. Furthermore, ensuring your brand’s protection on Amazon from unauthorized sellers is crucial. Consider exploring services like SellerTrademarks.com, which simplifies the process of acquiring essential trademarks to safeguard your brand’s identity and reputation in the competitive online marketplace.