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[EPFN] 🔍 Your Amazon Account Truth with AI

August 8, 2024

Welcome to issue #5 of the Ecom Product Finders Newsletter!

The answer is at the end of the newsletter.

How many dogs are registered to work at Amazon offices?

Today:

🍼 🐶 Sammy. I’m officially a mom of 7

🕵️‍♂️ How to find out what happened to your Amazon account without asking Seller Support?

🎯 Amazon ADS: Brand and audience

✅ How to validate if your product is going to sell?

💡 Suzi’s Content Plan for her Newsletter for a Skin Care Brand

🍼 🐶 Meet Sammy. I’m officially a mom of 7

Just back from Prosper, and what does Sean Kelly do? He posts on his IG about his buddy in Vegas selling Golden Retriever puppies. And us? We’d just touched down in Orlando.

A few years back, we decided that we want THE GOLDEN as our third dog.

Our fur family already includes Miss Sofi and Mr. Logan (a mini-aussie and a husky). And as you know, I’m also a mom of a crew of 4, ages 1 to 18.

So, there it was. The perfect Golden, just a 5-hour flight away.

Talk about opportunity cost. Snagging this puppy now meant skipping the wait for the “perfect” time, the hunt for another litter, the search for a breeder…

Next day, my husband’s on a plane, embarking on a 10-hour round trip. And just like that, I’m officially a mom of 7: 4 kids on two legs, and 3 on four.

🕵️‍♂️ How to find out what happened to your Amazon account without asking Seller Support?

Four hours minimum will take a new seller to find out the reason WHY something happened to his listing, account, product, ad, etc.

By talking to Seller Support, it will sometimes take days. At Prosper, I’ve met Junglytics. Those guys created AI assistants that will answer your questions about your Seller Central.

And they have a 30 days free trial.

The accuracy of the answers is based on the API.

And your client’s questions will be answered! Save on VAs!

Worth to check out.

🎯 Amazon ADS: Brand and audience

Did you already check that Amazon has a new opportunity to target the audience based on abandoned carts, brand followers, potential clients that didn’t purchase, recent customers, repeat customers, and top-tier customers?

Each feature opens up for the Seller to retarget the moment it hits at least 1,000 potential buyers for each category.

We’re talking about Brand Tailored Promotions on Amazon, a game-changer for making your discounts speak directly to your customers. Now, let’s add a bit of spice with a firsthand look—I’m sharing a screenshot from a brand spanking new brand to show you the ropes. Here’s the lowdown, tailored just for you:

Who You’re Hitting Up: You’ve got six types of customers to target: Brand Followers, Repeat Buyers, Recent Visitors, Big Spenders, New Kids on the Block, and the Ones Who Walked Away. But here’s the kicker—you need a crowd of at least 1,000 past-engaged potential buyers to start. It’s about reconnecting with those who’ve already peeked into what you offer.

The Cost of Doing Business: It’s free to kick off, but you’re committing to a minimum of a 10% discount and keeping the lights on for these deals for 90 days. And yes, stack these offers with other coupons for even more draw.

Making It Seen: Amazon takes their sweet time (think 24-48 hours) to approve. Once they do, your deals go live on your product pages. But a heads-up: they might fly under the radar unless you spotlight them.

Why This Rocks: This is beyond slashing prices; it’s about a smart, savvy strategy. Dive into the data, get to know your buyers, and fine-tune those offers. It’s how you turn window-shoppers into die-hard fans.

Please see below the screenshot from a new brand.

✅ How to validate if your product is going to sell?

The biggest difficulty is understanding the relationship between the numbers.

The hardest part is learning to see the opportunity without doubting yourself.

Here’s a partial list of questions for product validation (more fundamentals to come):

Does this product have a unique feature to stand out from competitors? For example, selling a mug with a handle when others lack handles, solving the pain point of burned hands.
Check if the market wasn’t created by a major brand like Apple or Doona. You need healthy private label competition.
On Amazon’s Product Opportunity Explorer, look at the ratio of new sellers to successful sellers over the past year. The goal is not 100% success with over 5 new sellers, as that often indicates a trending product.

March 22 and 23, I’m hosting a product validation workshop in case you want to learn more.

💡 Suzi’s Content Plan for her Newsletter for a Skin Care Brand

I chose Suzi’s brand from all the submissions because some of you can relate to the similar niche.

Target Audience: Individuals suffering from skin damage due to various factors like sun exposure, pollution, aging, or lifestyle habits, seeking solutions to restore their skin’s health

To keep the audience engaged and not bored:

💡 Skin Care Insights Based on the Horror Stories and Positive Outcomes: Explore the spectrum of skin care experiences, from cautionary tales to transformative successes

💬 Personal Stories: Share real-life journeys towards skin recovery

🏡 Routine Recommendations, Could Be Based on Homemade Options: Suggest practical and accessible skincare routines incorporating homemade solutions

🔦 Community Spotlight: Feature user questions, stories, or tips 🌷❄️🌞🍂

Seasonal/Ethnicity-Based Skincare: Address changing skincare needs with the seasons and provide advice tailored to diverse ethnic backgrounds

Engagement and Community Building:

📢 Ask the Audience: Regularly prompt readers to submit their own questions, stories, or tips, fostering a sense of community

🔍 Spotlight Segment: Regularly feature a story, question, or tip from a reader, making the audience feel seen and valued

🎲 Interactive Content: Include polls or quizzes related to skin health to increase engagement

Ever met my bearded friend, Norm Farrar?

Every event, I’m there braiding that beard!

Norm’s a blast—a wellspring of wisdom, expertise, and endless projects you’d love to hear about.

Spotted him with a cigar at podcasts and events? He’s also dishing out cool insights in his newsletter. Perfect for a quick read over your coffee break.

Got 7 minutes? Check it out here.